Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler

Author:Philip Kotler [Kotler, Philip]
Language: eng
Format: mobi, pdf
Publisher: Wiley
Published: 2007-05-10T14:00:00+00:00

And the best leaders don’t spend too much time poring over numbers. They get out and meet the troops. And they devote a lot of time to major customers. Jack Welch of GE spent 100 days a year talking with major customers. So did Lou Gerstner of IBM.

At the same time, the job of a leader is daunting. It isn’t all about playing golf with other business leaders. One CEO said, “I am only comfortable when I am uncomfortable.” When Dick Ferris, former CEO of United Air Lines, was asked how he sleeps in tumultuous times, he said, “Just like a baby—I wake up every two hours and cry.”

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.